We firmly believe that for any business or organisation to be able to truly and effectively strategise its digital production capacity, its internal resource and technological capabilities must first be tightly aligned with the external market environment.
To achieve this desired alignment, the production workflow must first be backward-engineered from the market position, and then re-engineered back to meet the market position. It is only from this point that an organisation can realistically start to proactively strategise digital production based upon the organisations internal and retained service capabilities.
Improving digital capabilities across an entire marketing or production team requires a considerable influence of human behaviour.
A biblical amount more influence is required when implementing digital capabilities improvements throughout an entire organisation. However, our workflow and tasks focus allows us to match task requirements against capabilities profiles, which inturn helps us to identify an appropriate execution resource or alternatively to design an appropriate task based training module.
Must be approached at a pace that sustains and evolves with the entire organisations rate of digital integration.
By focusing on the fundamental elements of the digital production process - workflow, specification, and management structure; it is possible to deliver a workflow solution that is tangible and visible to all of the process stakeholders, and accessible to the entire organisation.
We believe that a thorough understanding of process
, combined with team and individual empowerment, is the most effective
and enduring way of facilitating change within the digital capabilities of any organisation. See our 'Digital' is Dead. Long live Digital. presentation on Prezi
for a more indepth analysis of our views on the fully digitised organisation.
Thoughts and ideas work best together, so we'd love to hear some of yours considering you have taken the time to read about some of ours. Email us some grey matter, or even a few of your digital woes, firstname.lastname@example.org