We firmly believe that an organisation cannot effectively strategise digital production if its internal capabilities are not tightly aligned with the external market position. To achieve this alignment, the production workflow must first be backward-engineered from the market position, and then re-engineered back to meet the market position. It is only from this point that an organisation can realistically start to proactively strategise digital production based upon the organisations internal and maintained capabilities.
Improving digital capabilities across an entire production or marketing team requires considerable influence of behaviour, and throughout an organisation, biblically more. But by focusing on the fundamental elements of the digital production process – workflow, specification, and management structure; it is possible to deliver a workflow solution that is tangible and visible to all of the process stakeholders, and accessible to the entire organisation.
We believe that a thorough understanding of process, combined with team and individual empowerment, is the most effective and enduring way of facilitating change within an organisations digital capability. Organisational digitisation is a race, but it must be approached at a pace that sustains and evolves with the entire organisations rate of digital integration.
See our ‘Digital’ is Dead. Long live Digital. presentation on Prezi
And you may also like to check out some of our social thoughts;
A collection of our favourite production relevant quotes on Tumblr
And some handy process and statistical infographics we pin on Pinterest
Thoughts and ideas work best together, so we’d love to hear some of yours considering you have taken the time to read about ours. Email us some grey matter, or even a few of your digital woes, firstname.lastname@example.org.